Made by Google is a star-studded, live-streamed launch event unveiling Pixel’s newest products, features, and platform updates. As part of the 2025 program, we were tasked with designing and executing the Sandbox – a hands-on environment where media and content creators could explore, demo, and play with the latest innovations alongside Google’s product marketing teams.

We created an immersive experience that extended the event’s “SNL-style” theme, using a series of playful vignettes that made the space feel like stepping backstage at a live production. The result was one of the most engaging activations in the event’s history, with media spending 9× more time in the Sandbox than in previous years.