ADIDAS

To unveil the Trionda, the Official Match Ball of the 2026 FIFA World Cup, adidas set out to create a global moment—one that matched the scale and spirit of the tournament.

Skylines across New York, Toronto, and Mexico City became a shared stage as legends, champions, and fans passed the Trionda forward in real time, connecting cities and cultures through fútbol.

We led the creative, CGI, and production, transforming real-world cityscapes into living digital canvases and reframing a product launch as a cultural event.