Tapping into the cultural zeitgeist around the show and crafted with a social-first lens, the experience was designed to drive participation, allegiance, and anticipation. Behind the scenes, we trained a custom AI model on thousands of series costume images and environments, fine-tuning it to generate lifelike visuals that felt both cinematic and true to Westeros. The result? A fan experience that blurred the line between viewer and character—and sparked conversation across the realm.