MILLION DOLLAR 

WHOPPER

Burger King
Million Dollar Whopper

For decades, Burger King has championed customization. But by early 2024, personalized options had become standard across the QSR landscape. It was time to level up—reimagining “Have it your way” for the digital era and setting a new benchmark for customization in the AI age.

Awards & Recognition

  • BRONZE: Branded AI/Experiential
    MERIT: Craft, Use of Technology - AI
    MERIT: Craft, Use of Technology
    MERIT: Craft, Innovation in AI
    MERIT: AI Craft, Art & Design

  • SILVER: Digital Commerce/Commerce & Shopper Effies – Services"
    SILVER: Performance Marketing/Digital"
    FINALIST: Artificial Intelligence (AI) / Digital"
    FINALIST: Restaurants


  • BRONZE: AI - Execution